For the Cover Genius GeniusHack AI event (an annual company-wide hackathon), I created a potential visual identity. Using AI tools such as Midjourney, I was able to elevate my design and illustration skills to align with the company’s AI-centric tech event.

The core objective of this campaign was to generate a cohesive identity that would inspire innovation, celebrate the power of AI, and challenge participants to explore meaningful, scalable solutions for the company. Encouraged to design creatively, I applied my artwork across various collateral such as event screens, digital communications and even merchandise designs (stickers and T-shirts).

My hackathon designs primarily focus on using freeform gradients that represent the hybrid evolution of AI technology and human thinking, always fluctuating and adapting to reach new heights of innovation. The bold rainbow colours also signify experimentation and harmony.